Social Media Case Studies

Looking for some juicy social media case studies? We've got three from Fast Horse, broadhead, and FINN Partners.
Case study #1: Fast Horse x Red Baron
Case study #2: WTF Lemons: A Social Media Case Study
Case study #3: The Day That Counted: DECKED’s Dad Time Off
❗Please note our new location at broadhead. in Minneapolis (North Loop) -

Fast Horse x Red Baron
Do you enjoy delicious pizza? Do you obsess over your fantasy football lineup? If so, you’ll want to hear more about Red Baron’s recent Take the Field campaign, a social media activation and sweepstakes built for fantasy football season. Felicia and Kate will take you inside the strategy of the campaign, break down how the idea came to life and talk more about how to generate earned attention in a packed sports landscape.
Presenters:

Felicia Hartman, Group Director of Amplification, Fast Horse
Kate LaTour, Senior Social Creative Strategist, Fast Horse
With nearly 15 years of experience, Felicia Hartman leads the Amplification practice at Fast Horse. She oversees integrated campaigns and culturally relevant activation ideas for clients, including Schwan’s and Red Baron pizza. She has spent most of her career on the agency side, but she has also spent considerable time on the brand side within the sports industry.
Kate LaTour's career on the agency side has shaped her into the social strategy and content expert she is today. At Fast Horse, she guides the strategic social approach for Red Baron, leads content planning, and uncovers trending opportunities for the brand. Kate is known for her ability to translate insights into action, build smart channel strategies, and strengthen how brands connect with people across platforms.

WTF Lemons: A Social Media Case Study
When lemon supply outpaced demand, our goal was clear: drive sales by reigniting excitement for this everyday fruit. Through bold creative, influencer collaborations, and hyper-local activations in Denver and Cleveland, we launched two social-first campaigns—“Gimme a Wedgie” and “Sublemonal.” Together, they blended digital buzz with real-world experiences, transforming a surplus into a sensation and making lemons the most talked-about fruit on social.
Presenters:

Erin Storm, VP of Social, broadhead.
Sam Franco, Associate Social Creative Director, broadhead.

Erin Storm is a social media strategist who helps brands spark culturally relevant conversations and show up meaningfully across every platform. As VP, Group Social Media Director at broadhead, she thrives on the fast pace of the industry and guiding clients to keep up with it. With over 15 years of experience, her work has earned national recognition, including PR News’ Digital Communicator of the Year and a 32 Under 32 honor.
Sam Franco is an Associate Social Media Creative Director at broadhead who develops trend-worthy, data-driven campaigns that connect with audiences. She bridges creative strategy and cultural relevance, turning insights into content that performs. Her full-funnel work across influencer, organic, and paid channels earned her recognition as one of AdFed’s 2024 32 Under 32.

The Day That Counted: DECKED’s Dad Time Off

Can purpose and performance coexist? Yes, but it takes investing in what you believe in. Literally.

Working dads in the trades don’t often get time off. So for Father’s Day, DECKED and FINN Partners launched Dad Time Off, a first-of-its-kind program that gave dads a paid day to spend with their kids—no receipts, no strings.

In this case study session, we’ll share how the idea came to life: grounding insights in data, building an integrated program across advertising, PR, influencer, and social, and spreading good vibes nationwide while delivering measurable gains in awareness and consideration.
Presenter: Greg Swan, Senior Partner, FINN Partners

Greg Swan is a senior marketing leader at FINN Partners who blends experience with creative, digital and social advertising, content strategy, PR, and emerging technology for startups, Fortune 500 companies, and all sizes in between. Greg is a frequent speaker on the future of marketing and authors a weekly newsletter, Social Signals, that boasts thousands of subscribers. And ask him about his fax machine. Seriously.

8:00 am - Networking/Coffee & Breakfast (bagels, cream cheese, & bacon)

8:25 am - Welcome/Announcements

8:30 am - Presentation

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