Social Media & Web Marketing Training for Founders and Business Owners

• Welcome Remarks
• Workshop Objectives
• Icebreaker Activity: "Share Your Mission in a Tweet"

• Presentation: "Crafting Compelling Stories for Your Nonprofit"
• Discussion: Elements of an Effective Story
• Exercise: Creating a Story Outline for Your Mission

• Interactive Lecture: "Choosing the Right Platforms for Your Audience"
• Group Activity: Analyzing Successful Nonprofit Social Media Campaigns
• Tips and Tricks: Increasing Engagement on Key Platforms

• Workshop: "Designing Social Media Campaigns with Impact"
• Hands-On Activity: Drafting a Social Media Campaign for Your Nonprofit
• Group Feedback: Sharing and Refining Campaign Ideas

• Expert Talk: "Understanding and Utilizing Social Media Analytics"
• Interactive Session: Setting Up and Interpreting Key Metrics
• Case Study Review: Metrics in Action

• Group Discussion: Strategies for Converting Followers into Volunteers and Donors
• Action Plan Development: Crafting a Plan to Grow and Engage Your Online Community
• Closing Remarks: The Long-Term Value of Digital Engagement

• Each session includes time for questions and interaction.
• Networking opportunities during the coffee break.
• Handouts and resource materials will be provided for each session.
• Follow-up resources and contacts will be shared post-workshop for continued learning and support.

This workshop is designed to be comprehensive and interactive, ensuring that participants leave with practical skills and strategies for storytelling, engaging audiences, and leveraging social media effectively for their nonprofit organizations.

• Welcome Letter: A brief note welcoming participants and outlining the workshop's objectives.
• Icebreaker Instructions: Guidelines for the "Share Your Mission in a Tweet" activity.

• Presentation Notes: Main points from the presentation on crafting compelling stories.
• Discussion Guide: Prepared questions to facilitate group discussions on storytelling.
• Story Outline Template: A framework to help participants create a story outline for their mission.

• Lecture Notes: Key takeaways from the lecture on choosing the right social media platforms.
• Activity Guide: Steps for analyzing successful nonprofit social media campaigns.
• Platform Tips Sheet: Specific tips and tricks for increasing engagement on key platforms.

• Networking Tips: Suggestions for effective networking during the break.

• Workshop Guide: Framework for designing impactful social media campaigns.
• Campaign Draft Worksheet: A template for participants to draft their own social media campaign.
• Feedback Form: A structured format for sharing and receiving feedback on campaign ideas.

• Expert Talk Summary: Insights on understanding and utilizing social media analytics.
• Analytics Setup Guide: Instructions for setting up and interpreting key metrics.
• Case Study Material: Examples of how metrics have been effectively used by nonprofits.

• Discussion Framework: Strategies for converting followers into volunteers and donors.
• Action Plan Template: A template for creating a plan to grow and engage an online community.

• Recommended Reading List: Books and articles on digital storytelling, social media engagement, and community building.
• Online Resources: Links to websites, tools, and videos relevant to social media for nonprofits.
• Contact Information: Contact details for speakers, organizers, and participants for post-workshop networking and support.

• Workshop Evaluation Form: For gathering feedback on the workshop.
• Certificate of Participation Template: To be awarded to participants upon completion.

• The packet will be provided in both digital and printed formats.
• Editable formats will be available for customizable sections (e.g., templates).

This packet aims to be a comprehensive resource for participants, both during and after the workshop, aiding in the implementation of effective digital storytelling and social media engagement strategies for their nonprofit organizations.

Host or Publisher Bailey Hanley