SNEAKER CON SYDNEY MAY 18TH, 2024 15TH ANNIVERSARY

Sneaker Con Celebrates 15 Years!

In 2024 we are celebrating 15 Years of Sneaker Con! Join us as we tell our story at each event through exciting programming, exclusive merch capsules, hitting our most iconic cities and some new ones (U.S. and International).

When we produced our first event in a hallway of a comedy club in Times Square New York, with just 20 vendors, we never imagined what Sneaker Con would become or the amount of lives that this platform would change. Today, each event can host anywhere from 300-500 vendors, brands, and partners.

Our goal has always been to serve the community and create a path for new sneakerheads to enter our world of buy, sell and trade. In 2013, we introduced Sneaker Con Authenticated (LEGIT) as a free service to protect buyers and sellers alike. Today, that service continues to be free with the help of our partner, eBay.

That same year we introduced Ace Of Customs, a platform that would highlight artists, designers and creators from our culture through events, competitions, content and social media. Many of the "customizers" we highlighted were able to quit 9-5 jobs and make a career, and a handful now work for the biggest sneaker brands (ie: Nike, Jordan, Adidas, etc).

When we introduced the Trading Pit in New York 2014, it was meant to give every buyer and seller an opportunity and a place to come up. No matter how small or big their collection was. Over the years we have seen many grow from kids with one pair in "the Pit", to adults with thousands of shoes spread across multiple vendor tables and legitimate business and careers.

Remember when Youtube engagement exploded in 2015. We made Sneaker Con a platform for content creators and influencers to gain access to the culture, the most sought after products, build brands of their own, and most importantly come face to face with their fanbases. Our main stage, Sneaker Conversations, became an educational platform and turnt up our events to another level of entertainment.

Then came, Sneaker Con Hoops! With the help of our roster of creators we put together some of the biggest amateur basketball events in the world. Hardwood floors, bleachers, referees, and even uniforms combined with some of the biggest influencers in the game brought thousands out to watch, mostly, non-athletes competing in basketball. It was impactful, it was viral, and soon after led to the biggest surge in streetball/pickup basketball content since And1 mixtapes.

In 2017 we decided to prove that we truly are the "Greatest Sneaker Show On Earth" by bringing Sneaker Con and the culture to international communities. We started in London, UK and followed that with Canada, Hong Kong, and Australia. In recent years we have expanded to multiple cities in China, added cities in Canada, as well as Osaka Japan, Singapore, Germany and Sao Paulo Brazil. For 2024, we have an amazing international tour planned with 4 stops in Japan, adding Mexico City, Seoul Korea, and some more surprise locations.

As a brand, we have designed over 500 products in our 15 years and have collaborated with the likes of Jeff Staple, Diamond Supply Co., Steven Harrington, A Bathing Ape, Sean Wotherspoon, Jeff Hamilton, Spalding, Crocs, Mitchell & Ness, eBay, MGM Resorts, and the list goes on. We have many more new products, partnerships and limited drops coming in 2024.

This will be an epic year and commemoration for not just Sneaker Con but for all of the vendors, partners, attendees, and fans who have supported us over these 15 years. We can't wait to see you all and celebrate together!

Host or Publisher Sneaker Con