Small But Mighty: Unlocking The Power of Micro Content

Description:

AMA West Michigan is proud to welcome Marc Hans, Senior Professor at HubSpot!

Your customers have questions and you have answers. They have challenges and you have solutions. How can you expedite the time to value and enable your teams to move faster?

This hands-on session will show you how micro content, including video, can help your sales, marketing, and service teams delight your customers! Come to this session prepared to think differently, reflect optimistically, and plan strategically.

Key Takeaways

1. Define micro content and how video plays an important role
2. Explore where micro content can be valuable along your customer journey
3. Identify which teams can benefit from micro content
4. Plan next steps to start creating micro content today

Bio

Bad student turned award-winning educator, turned non-profit founder, turned innovation consultant, turned sales and marketing leader, turned content creator, and professor at HubSpot and somewhere along the way, turned into a father of three.

Currently based in Chicago and living the dream as a Senior Professor at HubSpot. Marc helps others think differently about marketing, content, creativity, and innovation.

Marc can be bribed with donuts, coffee, skateboards, or long talks about the Grateful Dead, innovation, and/or parenthood.

Ticket Prices through noon, Tuesday November 26th:

• Member - $30
• Future Member- $40
• Prices increase by $5 after 12pm on November 26th.

*As a member, please use the discounted link found in the members only email invite, to redeem your registration discount.

Membership Information:

Come join the essential community for marketers. The AMA is home to marketing professionals dedicated to boosting their skills and growing their network. Members get free training every month, exclusive content and connection to a local chapter like ours. And it's all just $169/year. https://ama.org/join

For those who recently joined AMA, email a copy of your confirmation to [email protected] to receive the member promo code for your discounted registration.

Host or Publisher American Marketing Association of West Michigan