Small Business SEO in 2024: Navigating Google's New Rules

In this presentation, we’ll explore the latest changes in SEO that are reshaping how small businesses get found online. We'll cover the new rules set by Google for 2024 and beyond, and discuss practical strategies for adapting your SEO approach to stay competitive. Attendees will leave with a clear understanding of what to prioritize in their SEO efforts, along with a downloadable checklist to help guide their strategy moving forward.

Presented by: Laura Jawad

As an SEO strategist for female service providers and female-founded small businesses, Laura Jawad helps entrepreneurs attract more clients through the power of their websites.

Laura built two successful businesses through SEO, demonstrating first-hand the transformative power of well-executed SEO in competitive markets. Armed with a PhD and a deep passion for helping women-owned businesses thrive, Laura is the go-to expert if you're ready to make your website the hardest-working member of your marketing team.

When Laura isn’t creating SEO magic, you can find her working out in her basement gym, crocheting amigurumi or reading books to her kiddos. Connect with her on her website at www.laurajawadmarketing.com or on LinkedIn.

Do It In Durham Entrepreneurship Week

November 18 – 22nd 2024

Join us for the 12th year of ‘Do It In Durham Entrepreneurship Week’. Durham Region’s celebration of entrepreneurship is held each November during Global Entrepreneurship Week.

Do It In Durham Entrepreneurship Week is a collaboration of Durham’s business support, educational and networking organizations who have come together to encourage and support entrepreneurs, job creators and innovators who create economic growth in the Durham Region.

Host or Publisher Business Advisory Centre Durham (BACD)