Sleight of Brand: SPF 2025

We are pleased to extend an invitation for you to join us on Saturday April 26, 2025 for SPF 2025: Sleight of Brand. Hosted at the Digital Research & Transformation Hub on WSU’s campus, the magic begins at 9 a.m. sharp and comes to a close at 4:30 in the evening.

Sleight of Brand offers students the opportunity to present their portfolios, receive one-on-one guidance from industry wizards, compete for enchanted prizes, and connect with fellow creators to draw inspiration from the magical minds that shape our design world.

Coffee and snacks will be provided throughout the review sessions and many lunch options will be available nearby at Braeburn Square for sustenance in between review sessions.

Want more information? Reach out to us at [email protected] with any questions you have!

Pick your level of involvement:

$75 Inner Magic Circle (Competition Level) — Ready to throw your hat into the ring? Step right up and submit your best work for the competition. This is the package for the committed attendee. Not only do you understand the need for feedback, you are also willing to get additional critiques on your designs and put your work against other students. Your destiny lies before you!

$60 Magician's Circle (Portfolio Reviews Only) - Still honing your craft? Gather astounding insight local design wizards during the portfolio reviews and learn more about the craft from our breakout and keynote speakers. This level will provide valuable information for you about how your work stacks up and where you need to improve before stepping onto the competition stage.

$45 Member of the Audience (Spectator) — Simply want to gain more insight into the magic of design? This level gives you the opportunity to hear from our breakout and keynote speakers to learn more about the design world before sharing your work.

$25 Wise Wizard (Faculty Support) — For those sage designers accompanying their students on their journey, this faculty ticket for the event includes the breakout speaker sessions and keynote presentation. We always appreciate the involvement of the university faculty. Come along to encourage your students and experience the event presentations.

Registration deadline is April 23 at 11:59pm.

Info: Competing for prizes and glory? Set up begins at 8:30 and goes until 9:30.

Info: It's time to begin! Check-in and pick up your SPF kit at the check-in table and receive your design fortune from Zoltar. Need some breakfast to help kick-start your day? We'll have coffee and breakfast refreshments available for you!

Info: Attend either our two morning breakout sessions with some amazing local design talent, or have your portfolio reviewed during this morning session.

Info: Visit some nearby local restaurants, including Social Tap and Sungrano Pizza, Fuzzy's Tacos, or Two Hands Corndogs to get some energy for the afternoon.

Info: Attend whichever session you didn't in the morning to complete your day!

Info: Internationally renowned owner of Gardner Design and founder of LogoLounge.com Bill Gardner speaks on the magic of design, and performs some actual magic along the way.

Info: Whose portfolios had what it takes? We'll present the awards for the day and see you off!

Info: Join us over at Social Tap for an after party to mingle with other designers and students and get to know the local talent within the Wichita area!

Host or Publisher AIGA Wichita