Sleigh Your Book Marketing: Create Your Holiday Marketing Plan

Create a Holiday Marketing Plan That Helps Readers Discover, Gift, and Buy Your BooksSaturday, October 10, 202610:00 a.m.–1:00 p.m.The Story Loft10605 E. Winner Road, Independence, MissouriSleigh Your Book Marketing is a hands-on workshop designed to help authors create a practical holiday campaign for November and December. We’ll work through how to position your books as gifts, create seasonal offers, plan useful promotional content, prepare for holiday events, and communicate important ordering and shipping deadlines without overwhelming your readers or yourself.During the workshop, we’ll cover:Choosing which books to feature during the holiday seasonIdentifying the readers and gift buyers you want to reachCreating giftable book bundles and seasonal offersPricing promotions without eliminating your profitDeveloping holiday content that goes beyond sales postsPlanning email and social media campaignsPromoting author appearances and holiday marketsPreparing inventory, displays, packaging, and sales materialsCommunicating shipping and local-pickup deadlinesBuilding a manageable schedule that does not require daily postingThis is a working session, so you will not spend three hours simply listening. You’ll use guided planning materials to build a holiday campaign specifically for your books, audience, schedule, and budget.By the end of the workshop, you will leave with:A November–December marketing calendarA clear holiday sales goalA featured book, bundle, or seasonal offerA bank of content ideasA short email-marketing planA list of important promotional and ordering deadlinesA checklist for inventory, events, and sales materialsThree specific actions to begin immediatelyBring a laptop or tablet if you prefer to work digitally, or bring your favorite planning supplies. You should also bring information about your books, current prices, upcoming events, and any holiday promotions you are already considering.Whether you are preparing for your first holiday season as an author or trying to create a more organized and sustainable approach, this workshop will help you stop guessing and start the season with a plan.Plan it. Promote it. Sleigh the season.