Skill School: From Mission to Message - The Art of Storytelling

Today’s marketers need to be better storytellers than ever before as more and more stories are told around us. But how do you create an emotional connection with your audience and give your mission a face?

Join Kiersten Hill for an intensive “Storytelling for Impact” workshop that offers:

• An analysis of the Hero’s Journey and other storytelling frameworks.
• Tools to aid in the process of compiling and refining the most compelling stories.
• Using social media story tools to build community and motivate action.
• Exercises that your team can use in order to enhance and refine your storytelling process.

Key Takeaways:

- 7 benefits of storytelling

- How to build a culture of philanthropy

- 12 ways to up your storytelling game

Light refreshments will be provided, but we encourage you to either eat lunch before arriving or brown-bagging it during the session!

Speaker Bio:

Meet Kiersten Hill, the driving force behind Firespring’s nonprofit solutions and an inspiration to organizations nationwide. With nearly two decades of dedicated service in nonprofit management and fundraising, she has raised over $20 million to strengthen Nebraska’s nonprofit sector. At Firespring, Kiersten enables organizations, their leaders and boards of directors to achieve their mission through education and empowerment. A dynamic thought leader and speaker, she captivates audiences with her expertise on marketing, fundraising, board development and organizational transformation. As a former certified StoryBrand Guide, Kiersten has unlocked the power of storytelling, guiding organizations and businesses to craft compelling narratives that resonate deeply with their audiences. In the past year alone, she has presented with energy, authenticity and relatability at nearly 100 webinars and nonprofit conferences.

Sponsored By:

University of Nebraska College of Journalism and Mass Communications

Parking Information:

Metered street parking is available and garage parking is available at University Square Garage.

Host or Publisher AMA - Lincoln