Sip & Search SEO Meetup @ BrightonSEO UK

Top Strategies for AI Brand Visibility in 2026

Organic visibility is collapsing. Between shrinking SERPs, AI features stealing clicks, and user behavior shifting to platforms like ChatGPT and Perplexity, your brand’s visibility is no longer guaranteed, even if you rank.

Whether you work in-house, agency side, or freelancing, the question is the same:

If Google’s not sending traffic, how do we get seen where it matters?

​We’re having an open conversation about how search is changing and what it means for your work.

Here’s what we’ll cover:

• How do LLMs surface answers, and why are certain brands more preferred than others
• Common misconceptions about retrieval-augmented generation (RAG) that’re hurting your AI search strategy
• Practical tips to improve your brand visibility in answer engines
• What to track in answer engines and how to turn the data into performance gains and ROI

​Panelists:

Nick Lafferty: Growth Marketing at Profound

Aleyda Solis: International SEO Consultant & Founder at Orainti

Tom Capper: Senior Search Scientist at Moz

Besides the panel, you’ll enjoy an evening of:

• ​​​Networking with SEO and digital marketing leaders in a laid-back setting
• ​​​Delicious ethnic cuisine and free drinks
• ​​​Access to the best AI SEO experts in the industry

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Event details

​📍 Venue: Projects Nile House, Nile Street, Brighton

📅 Date: Thursday, 30 April 2026

🕖 Time: 6:00 PM – 9:00 PM

📍 Room: The Globe Room (3rd Floor)

Curious about the vibes at Sip & Search?

Here’s a 1-minute video from our last BrightonSEO event to get you excited.

​Important notes

• This event is hosted by The FCDC, a UK nonprofit that provides free training resources and support for BIPOC marketers. Your ticket purchase helps us cover the cost of food and drinks on the day.
• ​Ticket purchases are not refundable and cannot be transferred.
• ​Please provide answers to all questions. We create name tags that include your LinkedIn QR code, name, and company information. It has proven really helpful for networking at past events.

​Shout-out to our sponsors:

​This event wouldn’t be possible without support from Profound, our headline sponsor.

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Host or Publisher The Freelance coalition for developing countries