Signature Event: STOP Networking the Wrong Way with Melissa Taylor

Here’s why 90% of the people at your last event will never do business with you or refer you (and what to do about it).
About this Event

Stop Networking the Wrong Way

Most networking advice is wrong — here’s why 90% of the people at your last event will never do business with you or refer you (and what to do about it).

Sound familiar? You show up, hand out business cards, have some nice conversations… and then nothing happens. No follow-up, no referrals, no new clients. Just another event that ate up your precious time.

It’s time to fix that.

Join us for a session that flips the script on everything you thought you knew about networking. You’ll learn:

• Why “more events” isn’t the answer — the real reason most networking efforts produce zero ROI, and what to focus on instead
• The types of groups that actually work — how to tell referral groups, industry associations, mixers, and online communities apart, and which ones are right for you
• What makes an introduction land — not the polished elevator pitch you’ve been taught, but what actually gets remembered
• The follow-up 90% of people skip — and why it’s the single biggest driver of ROI

Whether you’re tired of walking away empty-handed or just want to make every event count, this session will give you a practical, no-fluff framework to finally see a return on your networking time.

Stop collecting business cards. Start building your ROI.