Sifting Through Book Publicity: What Do Emerging Authors Actually Need?

Name: Sifting Through Book Publicity: What Do Emerging Authors Actually Need?
Start: 2026-03-06T13:30:00-05:00
End: 2026-03-06T15:00:00-05:00
Location: The Baltimore Convention Center

Schedule

Fri Mar 06 2026 at 01:30 pm to 03:00 pm

UTC-05:00

Location

The Baltimore Convention Center | Baltimore, MD

Many PR discussions teach particular skills and tools, but we take a step back and help authors figure out what strategies make sense.
About this Event

This is for people attending the Association of Writing Programs (AWP) conference in Baltimore 2026. More information at awpwriter.org.

Sifting Through Book Promotion Channels: What Do Emerging Authors Actually Need?

Friday, Mar 06, 2026 1:45 PM - 3:00 PM EDT
Terena Bell, Natalie Obando, Joe Biel, Karma Bennett, and Cristina DeptulaLocation: Room 307, Level 300, Baltimore Convention Center

Description
Plenty of PR discussions teach particular skills and tools, but this panel takes a step back by helping authors figure out what techniques will be the best use of their resources. For example, do you need blog reviewers? Influencers? Are book tours still worth it? Podcasts and libraries? Paid online advertising? Our panel contains book publicists, a digital marketer, a publisher, and public relations experts who offer suggestions on what might work well for different sorts of authors and books.