Should You F***ing Swear?

Should you f***ing swear? Only your audience can answer that – like all marketing, this is not about them, not you.

So find your audience and talk directly to them. Be brave and bold and talk in the language they want to hear (possibly including swearing). And most importantly, don’t worry if you offend people that are not your target audience.

This session will provide you with the tools and confidence to be bolder with your marketing and focus your messages directly to your audience.

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Patrick is an Outsourced Marketing Director with over 25 years’ experience of successful, strategic and creative B2B campaigns. With experience in tech, telecoms, fintech, cybersecurity and SaaS and having worked for multinationals and startups, both in-house and for agencies, Patrick offers a strategic overview of your marketing, delivered with insight and creativity.

Host or Publisher Patrick Brownlee-Smith