Sheffield DM #32: January 2025

Fresh from our Christmas break, we're back in January featuring two talks focusing on the topics of brand, free food and drinks, and plenty of wonderful opportunities to chit chat with other marketing professionals; we hope to see you there.

Sheffield DM is free to attend, casual and most importantly, fun! Whether you're a seasoned pro or just starting out, this is the place to be. Our events are relaxed and friendly, in a cosy environment just across from Sheffield station.

Featuring AMAZING speakers, our talks are to-the-point, with actionable takeaways and appropriate for anyone involved in marketing, regardless of background, skill or experence level. From marketing directors through to media students, Sheffield DM is a diverse and welcoming place for everyone who loves marketing.

Socialise with industry experts and other members of the Sheffield marketing community, gain valuable insights, and stay ahead of the curve in the world of digital marketing.

The Workstation Creative Lounge, Sheffield

Anthony used to *hate* making videos, but now his business revolves around it. He founded Mean Write Hook to help businesses make impactful video content at a time when building trust has never been more important.

With a focus on authenticity and immediacy, Anthony draws on skills he honed while leading social media for major brands like JUST EAT and Pret. Today, he uses that expertise to help clients elevate their messaging, build genuine connections, and stand out in a crowded market. Whether partnering with business leaders or ambitious brands, Anthony makes creating short-form videos simple, engaging, and effective.

Video plays a big part in how we communicate today. Short-form videos give personal brands a way to elevate their profiles, while companies can use them to humanise their messaging. As AI and automation grow, authentic videos are your chance to connect, build trust, and leave a lasting impression. One minute(ish) at a time.

In this talk, you’ll learn the do’s and don’ts of creating impactful video content, and discover practical strategies to turn your expertise into videos that resonate with your audience.

Fernanda Rizzo, Branding & Digital Design Consultant

Fernanda brings over 15+ industry experience across multiple sectors, including SaaS, eLearning and ecommerce. She specialises in branding and digital design, creating strong brands and beautiful design experiences. She holds a MA in Brand Identity from NTU and is an active fellow alumni, supporting the upcoming generation of creatives.

After working on in-house and agency positions for a number of years, Fernanda now focuses on working with businesses that have people and planet in the core of their business strategy by providing professional branding and digital design services that enables business growth.

She has a holistic approach to branding, looking after not only the visuals, but also the brand's strategy and alignment of all communications. She takes into account all brand touch points and interactions, ensuring the brand message and look and feel are consistent across all channels. She has vast experience dealing with web applications User Interface Design to ensure the best possible user experience.

Knowing how to manage your brand presence across all channels is key to ensure your business can grow strongly in a busy market place.

Branding is more than a logo, it can:

✅ Build Trust and Credibility

✅ Make you stand out in a busy marketplace

✅ Increase Customer Loyalty and Retention

✅ Attract the right customers

✅ Improve employee engagement and retention

✅ Create a blueprint for your sales and marketing efforts

And so much more!

This talk gives a broad overview of what branding is and how you should be managing your brand on the whole customer process journey.

Sheffield DM is proudly sponsored by and

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