S.H.E. Series: Beyond the Brand
About this Event
Beyond the Brand: The Method to Bring More of Your Essence Online
Most personal brands aren't struggling because of bad content. They're struggling because they're disconnected from the person behind the brand.
In this interactive workshop, Candace will guide participants through the Beyond the Brand Method, a framework designed to help entrepreneurs, leaders, and change-makers create a more authentic, memorable, and magnetic presence online.
Through a blend of personal brand strategy, storytelling, visibility psychology, and practical content creation exercises, attendees will uncover what makes them different, clarify the message they want to be known for, and learn how to communicate their expertise without sounding like everyone else in their industry.
Participants will leave with:
- A clear understanding of what makes you unforgettable.
- A template to define your stories, beliefs, and experiences that create a magnetic personal brand.
- A roadmap for showing up more visibly, authentically, and powerfully online.
- Increased confidence in sharing your voice, expertise, and vision online.
This workshop is ideal for entrepreneurs, coaches, consultants, creatives, authors, and leaders who are ready to stop blending in and start becoming known for what makes them unforgettable.
Meet your expert!
This workshop is facilitated by Candace Smith, a personal brand photographer, visibility strategist, and founder of The Essence Photographer. She helps entrepreneurs, thought leaders, and industry disruptors become impossible to ignore by aligning their visual presence, messaging, and personal brand with who they truly are.
With more than a decade of experience behind the camera and years spent helping leaders refine their authority and visibility, Candace is known for seeing beyond surface-level marketing and helping clients uncover the deeper stories, strengths, and perspectives that make them magnetic.
Her work combines personal brand strategy, storytelling, photography, and human connection to help clients build brands that not only look good but create meaningful impact. Through her Beyond the Brand methodology, she empowers leaders to step out of the noise, own their genius, and create a presence that attracts the opportunities, clients, and influence they desire.
In partnership with:
Experience the best full-service private office space in LoDo, brought to you by the trusted leaders in flexible work. Serendipity Labs offers co-working and office spaces that can adapt to your team’s needs. Choose from private offices with flexible terms, team suites, co-working memberships, meeting rooms, or virtual office plans tailored to your needs. Every option comes with Denver LoDo’s premium amenities, a dedicated local team, and community designed to support your success.
About The S.H.E. Series:
The S.H.E. Series stands for Supporting Her Expansion, it is a living series for women ready to rise. Each workshop is a doorway into connection and growth. With new themes every month, one shared intention remains the same: to expand what’s possible for her. Sponsored by Serendipity Labs.
Where is it happening?
Event Location & Nearby Stays:
USD 33.85

















