[SG] Ethics and Accountability: Ensuring Responsible AI Use in Publishing

How do we harness the potential of AI without compromising the core values of truth, fairness, and accountability that define our professions? Join us for a critical panel discussion: "Ethics and Accountability: Ensuring Responsible AI Use in Publishing."

Our esteemed panelists will cut through the hype to tackle the pressing ethical challenges you're already facing, including:

• Combating Misinformation: How to use AI as a tool for verification, not amplification of falsehoods.
• Unmasking Bias: Identifying and mitigating algorithmic bias to ensure fair and representative reporting and content.
• The Transparency Mandate: When and how to disclose AI use to your audience to maintain trust.

This isn't a theoretical debate. It's a practical guide for editors, reporters, content creators, and communications leaders navigating the new ethical frontiers of our industry.

Why attend?

If you work in journalism, communications, PR, or brand storytelling, this session will help you:

• Protect Credibility: Learn how to uphold truth, fairness, and accountability while integrating AI into your work.
• Combat Misinformation: Discover how AI can be used responsibly as a tool for fact-checking and verification.
• Tackle Bias: Understand how to identify and mitigate algorithmic bias to ensure balanced reporting and content.
• Earn Audience Trust: Explore when and how to disclose AI use to maintain transparency with readers and stakeholders.
• Stay Ahead of the Curve: Gain practical insights into how AI is transforming journalism, publishing, and communications.

About Barry Porter

Barry Porter is the founder of Raspberry Communications, a Singapore-based consultancy specialising strategic communications for finance and sustainability. He previously held senior editorial, management and strategy roles with leading news organisations, including Bloomberg and CNBC. His three-decade career spans the evolution of modern media – from hot metal typesetting and manual typewriters to partnering early pioneers of NLP, machine learning and data science in financial journalism.

About Jason Subler

Jason Subler is Global General Manager at Reuters, overseeing the operations of its global publishing and commentary teams and elements of strategic planning for Reuters newsrooms around the world. Jason has long led initiatives on infusing technology into newsrooms, from speed-focused automations to machine translations, and is now involved in building generative AI into journalist workflows. Prior to moving to Singapore in 2017, Jason spent over a decade as a reporter and bureau chief for Reuters in China, leading award-winning teams whose work was recognized by accolades including an Overseas Press Club award and multiple Society of Publishers in Asia (SOPA) awards. He speaks fluent Mandarin and German.

About Jeremy Au Yong

Jeremy is an associate editor at The Straits Times and oversees newsroom strategy, tech, product and visualisation teams in the newsroom. He has been a journalist since 2004 and has worked across various sections. His previous roles include foreign editor, lifestyle editor, mobile editor and US bureau chief.

About Olivia Poh (Moderator)

Olivia Poh is the Asia technology reporter at Bloomberg News, focusing on Southeast Asia. Olivia joined Bloomberg in 2022, covering companies including ByteDance Ltd., Grab Holdings Ltd. and Sea Ltd. From her base in Singapore, she leads coverage across a wide range of topics such as e-commerce and artificial intelligence in the region. Olivia is also a regular contributor to Bloomberg's global Tech Daily newsletter, which features exclusive reporting and analysis on tech and AI.

Olivia joined Bloomberg from the The Business Times previously. Her work has appeared in numerous publications, including The Washington Post, South China Morning Post and CNBC. She's a graduate of Nanyang Technological University.

About SOPA

The Society of Publishers in Asia (SOPA) is a Hong Kong-based not-for-profit organization that was founded in 1982 to champion freedom of the press, promote excellence in journalism and endorse best practices for publishers operating in the Asia-Pacific region.

Today, SOPA is the voice of Asia’s media and publishing industry, and continues to work to uphold media standards and freedoms while celebrating and supporting professional journalism and publishing. The SOPA Awards for Editorial Excellence are the annual flagship awards, serving as a regional benchmark for quality, professional journalism.

About Telum Media

Telum Media connects journalists and the public relations industry through our media contacts database, events, and information services. We empower communications professionals to engage with the right journalist and media outlet when it matters most. Our dedicated teams throughout the Asia-Pacific region keep you informed about industry developments, assist in promoting your organisation's job opportunities, and aid in sourcing expert contacts from our extensive network. Our mission is to make creating connections between communications professionals and journalists faster, smarter and better.

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Disclaimer
This is a paid event, and registration is required to confirm your attendance. Tickets are available on a first-come, first-served basis and are non-transferable. Each registration is valid for one attendee only.

Please note that due to limited capacity, walk-ins will not be accepted. In the event of full registration, a waitlist will be maintained, and you will be notified if additional tickets become available.

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