Seven Reversals

Reversal is one of the most common storytelling techniques. It is powerful and adaptable, and it occurs constantly in advertising and branding. But it has many variations, which are little understood. This short talk is an illuminating explanation of what reversal is and how to use it to make stories. It is essential information for anyone working in the creative field, in advertising, marketing, branding or sales.

Host or Publisher Graham Daldry - Skinny Cat Creative