Service Design Book Club: October Meetup

Who is This For?

Anyone interested in service design! Whether you're a seasoned service designer, someone looking to pivot into service design, or just curious about how service design principles can apply to your field of work, everyone is welcome.

Great discussions come out of varied lived experiences and perspectives. Feeling shy about your limited service design experience? Don't be, the goal is to learn together!

What is Service Design?

Service design is an interdisciplinary practice that leverages research to solve problems in a system or service, leveraging design thinking to solve the problem. Service designers look holistically at an entire service ecosystem, factoring in the employee, customer, and stakeholder experience to deliver a cohesive service solution. No matter your title, anyone can do service design work or benefit from learning about service design concepts. Join us to learn more!

What Will We Be Reading?

• Chapter 10: Service Blueprints
• Chapter 11: Customer Journey Maps
• Chapter 12: Experience Maps
• Chapter 13: Mental Model Diagrams
• Chapter 14: Ecosystem Models

We're tackling each book over the course of 2-3 meetings to work through the book together in a way that's sustainable and supportive for busy professionals.

Got a section you're passionate about discussing, especially because of how it relates to your work or personal interests? Feel free to jump in for just that session!

Got a busy month at work and you know you won't have any time to dedicate to reading? Jump in at the next one!

We want to make this easy and fun for everyone. We're here to build accountability, not be another thing for you to feel guilty about.

What If I'm Behind On the Book?

That's not a worry, you don't need to be caught up to join! We recommend at least skimming the chapters above since this will be the focus of our discussion. Often times we end up chatting about Service Design without following the book very closely so you definitely won't be lost if you haven't read all the chapters.

What Should I Expect?

Fun vibes and a great discussion! We'll be going over our thoughts about a few chapters, chatting about how it relates to our professional experiences, and learning about each other along the way.

If there's something you'd like us to include in our agenda or that you think would be beneficial for the discussion, please reach out to [email protected].

How Can I Get There?

Ferry: For those that would prefer the scenic route to Jack London, grab the ferry from San Francisco or Alameda to the Oakland Ferry Terminal right in front of Rosenblum.

BART: Both the 12th St Station and Lake Merritt Station are within walking distance of Rosenblum.

Car: For those driving, the most convenient places to park are the garages at101 Washington Street or 98 Broadway. Street parking is also available.

How Will I Find the Group?

When you get to Rosenblum, look for an SDN sign at one of the outdoor tables, most likely the big ones on either end. If you can't find us, email [email protected].

How Can I Stay In the Loop?

We'll be sending out emails about the book club meetings on top of updating the and a fledgling WhatsApp group. To get added to any of these, email us at [email protected]!

Don't miss out on this chance to expand your knowledge and build connections in a casual and supportive environment. We hope to see you there!

Host or Publisher Service Design Network SF