September M-Squared Collective in Boston

You have been selected to be a part of the collective. This is not your ordinary event — it’s your invitation to be in the room where futures are shaped. Every detail of this experience has been carefully curated to deliver rare insights, high-caliber connections, and the kind of clarity that only comes from being surrounded by the best.

Spots are few and limited — intentionally so.

This is about depth, not scale.

We’ve handpicked every guest, and if you’ve received this, it’s because you belong here.

Your next breakthrough doesn’t happen by accident. It happens here.

We look forward to welcoming you at the September M-Squared Collective in Boston.

LET'S TALK LOGISTICS

MONDAY | SEPTEMBER 8

9:30 AM – 10:30 AM

Make your way to the Seaport Hotel, located at 1 Seaport Lane, Boston and head to reception to sign yourself in. You will be required to provide your full name and a credit card for any potential incidentals. Hand over your luggage at the front desk where it will be tagged and safely stored until you head to your room.

10:30 AM – 11:00 AM

Join us in the Flagship Ballroom, located on the Mezzanine Level for a welcome drink as we officially welcome you to the very first M-Squared Collective event! A space where some of the greatest minds in the industry come together to grow, learn and connect.

11:00 AM – 1:30 PM

We kick off the first-ever in-person Executive Masterclass Part 1! You may have heard of out Masterclasses before - as they bring together some of the best case studies with top brands around the country and meet with the leaders who faced and overcame their attribution challenges. Interact face to face with the speakers and make the most out of your front row seat!

Who is it for:

Marketers, analytics professionals, data scientists, and hands-on practitioners working with data who seek a sharp, actionable understanding of Advanced Attribution.

What to expect:

Insights from leading experts through live speaker sessions, real-world case studies, and focused discussion around the most complex marketing questions. Engage with fellow professionals, ask the tough questions, and connect directly with brand-side and agency-side thinkers shaping the future of measurement.

1:30 PM – 2:30 PM

Take this time to stretch your legs, execute any tasks you may need to complete before the second half of the Live Masterclass, send those e-mails, or get some fresh air. See you back in the Flagship Ballroom in an hour.

2:30 PM – 5:00 PM

We continue our Masterclass for part 2 in the Flagship Ballroom.

View Course Material

5:00 PM – 6:30 PM

Check in to your room and get your phones charged up as you prep for dinner.

6:30 PM – Late!

Meet us in the lobby at 6:15 PM as we take a walk down to the Flight Club for a curated evening of networking, connection, and unpack the learnings of the day over dinner, darts and drinks on us! Our reservation ends at 8:30PM, but feel free to stay as late as you want - see you in the morning!

TUESDAY | SEPTEMBER 9

7:00 AM – 8:00 AM

Head over to the Wave & Health Fitness gym for a complimentary sweat or wake up slow before you make your way to the Aura Restaurant on the lobby level.

8:00 AM – 9:30 AM

Join us for breakfast in the Aura Restaurant at Magnum B as we settle into the morning Q&A session to solve and unpack some of the biggest attribution challenges in the room together. Enjoy with snacks and refreshments.

9:30 AM – 1:30 PM

If you would like to hang around a little longer, great news - check out is only at 12:00 PM! If you have a pre-booked 1-1 with Madan, hand over your luggage to reception for storage while you take your time to complete your M-Squared Collective experience with us.

Host or Publisher M-Squared