SEO → GEO: Optimising for search in the AI Age
About this Event
Search is changing fast. With AI-powered search results and local discovery tools on the rise, this workshop introduces Generative Engine Optimisation (GEO). Participants learn how to make their business visible in both traditional search and AI chat-based results, including practical local SEO tactics.
Audience: Small business owners who want to tackle search optimization themselves, businesses frustrated with expensive SEO consultants who deliver no results, anyone starting a new website, and established businesses
Takeaway: An actionable checklist to optimise your business for both Google and AI-based discovery tools.
Key Points Covered:
- How search has evolved from SEO to GEO (Generative Engine Optimisation)
- Understanding AI search, snippets, and answer engine results
- Local search optimisation essentials (Google Business Profile, maps, reviews)
- Structuring content to be cited by AI systems
- Keyword research and intent in 2026
- Optimising on-page and technical SEO/GEO for small business sites
- Building authority through local backlinks and partnerships
- Avoiding SEO/GEO “BS” and knowing what’s worth paying for
- DIY checklist for ongoing optimisation/ improvement
📍 Hybrid event — attend in person or online via Zoom. Please indicate your preference when registering. If in-person registrations are low, the workshop will be delivered online only.
Facilitator:
Kirri Romero from
Where is it happening?
Event Location & Nearby Stays:
AUD 20.00
