SEO and AI: A New Look At Search

It’s no longer possible to consider SEO without considering how AI fits in. As search rapidly evolves, understanding the intersection of AI and SEO is critical for staying visible online.

This class starts with core search fundamentals and then explores how AI is reshaping the foundational principles of SEO. We’ll examine how we search in a post-AI world, whether your content is training future AI models, and how to adapt to ongoing changes from search leaders like Google and Bing.

You’ll learn:

• The fundamentals of how search works today
• How AI is impacting traditional SEO strategy
• Whether and how your content feeds AI systems
• Practical ways to adjust your digital approach for long-term visibility

Led by Jen McFarland, founder of Marit Digital (a certified B Corp), this session blends strategy, sustainability, and real-world insight. Jen is also a contributing writer for WRAL TechWire and a columnist with Cary Magazine.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Mel Wright