SEMIOFEST SESSION 33 - MEDICAL SEMIOTICS

The art of medical diagnosis (known in Greek antiquity as techne semeiotike) shares a long history with semiotics. Today, medical professionals increasingly recognize that the molecules, enzymes, and alkaloids with which we come in contact initiate sequences of semiotic transformations in our bodies at macro-, meso-, and micro-scales. Also, medicine is more than chemistry: How a society regards medicine, health, and disease is itself influenced by semiotic codes. Yogi Hendlin has invited Ramona Lyons and John Tredinnick-Rowe to discuss the current state — and future — of medical semiotics.

YOGI HALE HENDLIN is a professor of environmental philosophy and public health, Principal of Feral Ecologies Lab, and Advisor at Luminous in life sciences semiotics consulting. Yogi edits the journal Biosemiotics, and has edited two books: Food and Medicine: A Biosemiotic Perspective, and Being Algae: Transformations in Water, Plants.

RAMONA LYONS, Ph.D., is a cultural insights specialist, applied semiotician, and strategist who frequently explores the nexus of contemporary medicine and culture. She’s contributed to strategy and communications development for prescription and OTC medications, and fitness, health, and wellness brands.

JOHN TREDINNICK-ROWE has worked as a researcher in a Health Faculty in an English medical school for the last nine years. He is a mixed methods academic interested in semiotics, healthcare education and Knowledge Exchange. He also runs a software/consultancy business that helps universities track the impact of their commercial activity.

This session is going to be one-of-a-kind and we can't wait to see you there.

Please note that although our sessions usually start at 2 pm UK time, this one starts at 3 pm — one hour later.

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The Semiofest Team

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