Selling the Switch: Inside the Heat Pump Sales Playbook

Our monthly Building Decarbonization Clubhouse keeps rotating — and on Thursday, Oct 2 at 5:30 PM we’ll meet at MCE’s Concord office for a fresh conversation on one of the most important drivers of electrification: how heat pumps are sold. Selling the Switch: Inside the Heat Pump Sales Playbook will take you inside the strategies that contractors and distributors are using to win customers over. We’ll explore:

• What sales approaches actually work (and which don’t)
• How to address common consumer hesitations and myths
• Real-world examples from 2 local contractors & 2 local distributors

Join us to learn what it takes to move the market and leave with insights you can put into practice right away.

🤝 Connect and Collaborate: This is your chance to network with the best in the business. Share ideas, forge partnerships, and discover new opportunities in the decarbonization landscape.

🍴 Light Refreshments: While the focus is on networking and knowledge, we'll have some light bites available for when you need a quick recharge.

Info: Join us for an evening of good conversation, good company, and good food with fellow East Bay building professionals! Get your electrification technology questions answered by our vendor showcase representatives.

Info: Discover what it really takes to sell heat pumps in today’s market! Join top contractors and distributors for a dynamic vendor showcase and panel discussion exploring real-world strategies, messaging, and marketing tools—what works, what doesn’t, and how to overcome consumer hesitation around cost and performance.

Info: Too energized about electrification to quit the party? Head over to Drake's for the after party and discuss the nuances of workforce development until your heart's content.

Host or Publisher BIG Oakland