Selling the Solution, Not the Product

Ditch the pitch: become a trusted advisor. Lead with research and executive insight to turn transactions into strategic partnerships.
About this Event

Selling the Solution, Not the Product

This workshop is all about ditching the sales pitch and becoming a trusted advisor. We’ll show you how to lead with research, ask the right questions to find hidden gaps, and speak the language of senior executives. You’ll leave with practical tools to turn transactions into long-term strategic partnerships.

Agenda

🕑: 09:30 AM - 10:00 AM
Registration and Networking Breakfast
🕑: 10:00 AM - 10:30 AM
Pre-Game and the Partner Mindset
🕑: 10:30 AM - 11:15 AM
Mastering the Discovery Call
🕑: 11:15 AM - 11:30 AM
Coffee and Networking Break
🕑: 11:30 AM - 12:15 PM
Crafting the Executive Value Prop
🕑: 12:15 PM - 12:45 PM
Real-World Roleplay
🕑: 12:45 PM - 01:00 PM
Handling Objections and Closing