Selling in the Generation Gap

To be successful in real estate, agents must learn to speak the marketing

language of their target generation by way of knowing three essential things:

Attributes, Behaviors, and Communication Preferences. We will discuss the

similarities and differences between the two largest groups of home buyers

today, Baby Boomers and Millennials, to gain knowledge and understanding to

assist with growing your real estate business. Upon completing this course,

Realtors will be equipped with the tools necessary to make a meaningful

connection with potential buyers from both generations.