Selling at Farmers Markets: Practical Strategies to Boost Sales & Stand Out

Whether you are preparing for your first farmers market or looking to refine your approach after years of experience, this hands-on workshop will help you sell more effectively and confidently at farmers markets.

Led by Paul Wargo of Mountain Roots Farm, this session focuses on practical, real-world strategies that can be implemented immediately during the upcoming market season. Participants will learn how to attract new customers, create a professional and inviting booth, and streamline the checkout process to improve the customer experience and increase sales.

Topics covered include:

• How to attract and retain new customers at farmers markets
• Booth setup best practices to look professional and stand out
• Efficient checkout systems to reduce bottlenecks and lost sales
• Tips and lessons learned from years of market experience

This workshop is interactive, practical, and designed to meet participants where they are—whether you are brand new to markets or a seasoned vendor looking to fine-tune your systems.

Who Should Attend

• Farmers and food producers planning to sell at farmers markets
• New vendors preparing for their first market season
• Experienced vendors looking to improve sales, efficiency, or presentation

Presenter
Paul Wargo, Mountain Roots Farm
Paul brings years of hands-on experience selling at farmers markets and will share actionable insights drawn directly from real-world success.

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Host or Publisher Real Good Foundation