Sell Smarter, Not Harder: How to turn conversations into customers

Event: Sell Smarter, Not Harder: How to turn conversations into customers

Date: Monday, May 11th 2026

Time: 11:00 - 12:30 GMT

Venue: Sam's Riverside, 1 Crisp Walk, London, W6 9DN

Sales are the backbone of any thriving business, yet mastering the art of closing deals can be challenging. Luckily, there’s a proven formula that anyone can adopt. This workshop will teach you not only the structure of a powerful sales conversation but also how to handle objections and tailor your pitch to fit your unique business needs.

• Preparation techniques for impactful presentations
• Anticipating and overcoming objections before they arise
• Building rapport that leads to trust
• Engaging your customers to get them talking
• Crafting a persuasive sales pitch tailored to your audience
• Sealing the deal with effective closing techniques
• Boosting your conversion rates

And much more!

By the end of this workshop, you'll be equipped with strategies to create high-impact presentations and increase your closing rate, ultimately driving more revenue for your business.

Led by Helen Roberts who have over 25 years of high-end lead generation, sales and marketing experience. They will give you the benefit of their experience and will show you how you too can implement these systems for your own business.

This programme is part of Hammersmith & Fulham Council's Business Builder Programme.

This event is part of Hammersmith & Fulham Council's Business Builder Programme, which is running from September 2025 to July 2026. It is run by Hammersmith & Fulham Council, CPG and West London Chambers of Commerce, all collaborating to support local businesses and fuel the local economy.

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Host or Publisher Hammersmith And Fulham Rapid Growth Programme