Sell Like the Builders

Back by popular demand!

In today’s market, some listings are sitting longer than expected. Showings are down. Offers are slow to come in. And price cuts aren’t doing the trick.

If that sounds familiar, this session is for you.

Join mortgage expert for a practical walkthrough of the “Sell Like the Builders” strategy. This approach helps agents and sellers offer below-market interest rates to buyers, making monthly payments more affordable and creating stronger demand without lowering the price.

It’s the same strategy builders have used for years to keep inventory moving. Now you can use it to help your sellers do the same.

What you'll learn:

• How the program works and why it drives more buyer activity
• What it costs and how to present it to sellers
• Scripts and tools you can start using right away
• Real examples from agents already using it
• How to apply it to your next listing

You’ll walk away with everything you need to confidently offer this strategy to sellers and stand out in a competitive market.

If you’ve never attended before, this is your chance to see what Sell Like the Builders is all about. If you’ve joined us in the past, come get a refresher with updated insights, messaging, and tools.

👉 Space is limited, so make sure to reserve your seat!

Bill Gaylord, Regional VP / Mortgage Expert with CrossCountry Mortgage, is a seasoned mortgage and real estate professional with 32+ years of experience in lending and 7 years as a commercial real estate appraiser.

He has worked alongside top agents in every kind of market and brings unique insights into what makes buyers act fast and sellers feel confident.

Bill has held numerous leadership roles, including previous ownership and senior management at one of the nation’s largest private mortgage banking firms prior to the 2007 financial crisis. He has personally bought and sold over 25 homes - including personal residences, second homes, and investment properties - and has also managed joint ventures with home builders.

Today, his favorite role is being a “boots on the ground” originator, educating consumers on financing and helping them achieve wealth through homeownership.

Connect with Bill at .

Bill Gaylord, NMLS 680603

Gaylord-Hansen Team at CrossCountry Mortgage

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Host or Publisher Gaylord-Hansen Team at CrossCountry Mortgage