Seizing Opportunities for Successful Innovation in the Creative Industries

Join us for a practical hands-on workshop designed to help creative businesses identify innovation opportunities, turn ideas into viable concepts and build new revenue streams through structured innovation processes.

Innovation is essential for growth in the creative industries but knowing where to focus and how to turn ideas into commercially viable products and services can be challenging.

This interactive workshop run by Frances Brown from Nightingale Design Research introduces practical tools and processes to help creative professionals identify opportunities, develop new ideas and translate them into real-world solutions that can grow and scale.

As Part of the CreaTech Frontiers programme, this session cuts across all programme themes and is suitable for anyone working or innovating within the creative industries.

What you’ll gain

By the end of the workshop, participants will be able to:

· Understand what innovation means in a creative industries context

· Use research to identify and explore new opportunities

· Translate opportunities into strong, testable ideas

· Better understand users, audiences, and markets

· Prototype and test ideas quickly and effectively

· Build a viable business model around new concepts

Workshop format

· Hands-on, practical workshop

· Real-world case studies from the creative industries

· Interactive activities designed to support immediate application

No prior innovation experience is required.

Who should attend?

This workshop is ideal for:

· Creative freelancers and practitioners

· Creative business owners and founders

· SMEs and scale-ups in the creative industries

· Producers, designers, technologists and innovators

· Anyone looking to develop new products, services or revenue streams

What is CreaTech Frontiers?

CreaTech Frontiers is a 5-year £7.2 million project funded by the Arts and Humanities Research Council (AHRC), part of UK Research and Innovation (UKRI) establishing a West Midlands CreaTech ecosystem by funding collaborative R&D, supporting business innovation and developing skills and talent. Led by Birmingham City University with Coventry University, the University of Birmingham, The University of Warwick, the Royal Shakespeare Company and Digital Catapult, providing access to a network of four complementary, interconnected R&D labs, expert academic partners and a network of industry partners.

More details: https://createchfrontiers.com/

Photography & Filming Notice

This event will be filmed and photographed. Footage may be used in post-event materials, highlights, and social media. If you prefer not to appear on camera, please let a member of the team know on arrival.

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