Seize the Moment: Marketing at the Speed of Now

Speaker: Adam Bianco, Founder & Chief Strategist, Offtrail Marketing

In a world where attention spans are measured in seconds, the brands that win are those ready to act the moment opportunity strikes. Learn how top brands like Chipotle and Fanatics anticipate big moments and engage in real-time to turn a timely opportunity into maximum impact.

• How to anticipate key moments and prepare in advance—social media posts, blogs, apparel, email, etc.
• How to have partnerships and campaigns locked in and ready to execute. Have campaign details worked out before, so if/when the time comes, you flip the "ON" switch.
• How to build the infrastructure and culture to move quickly so you're ready when the moment arrives.

Adam Bianco is the Founder & Chief Strategist at Offtrail Marketing, an email and lifecycle marketing agency that helps startups turn new customers into loyal advocates through smarter onboarding, retention, and personalized journeys. With 15+ years of experience driving data-driven growth and engagement, Adam has led customer marketing at fast-growing startups like Givelify, The Beard Club, and Tide Spin, as well as at the national nonprofit Move For Hunger. Along the way, he’s launched campaigns in partnership with iconic brands such as Harley-Davidson, Disney, the Chicago Cubs, Kroger, the NFL, and more.

LinkedIn: https://linkedin.com/in/adambianco

Event Notes:

• This is a HYBRID event! After you register for the event, you will receive the Zoom login information via email -or- you are encouraged to attend in person at Creatives on Call in Blue Ash. Lunch will be served.
• All are welcome at our Digital Marketing & Technology meetings, which are typically held on the second (sometimes third) Wednesday of the month. You do not have to be an AMA member to attend.

AMA Cincinnati’s Digital Marketing & Technology Community explores today’s digital environment, including email marketing, online advertising, web design, Search Engine Optimization (SEO), mobile marketing, social media, and more.

Facilitated by Jeff Hendrickson, each monthly session hosts a subject matter expert sharing the latest and greatest in digital marketing and technology. You’ll not only be increasing your skill set and bringing valuable knowledge to your work, but you’ll engage with an amazing network of Cincinnati-based Marketing pros who love to share their experience. With topics applicable to B2B, B2C, and nonprofits, Marketers from all career stages and organization sizes, both AMA members and guests, are welcome to attend.

AMA Cincinnati is built on community. No matter where you are in your career or what area of marketing you specialize in, AMA brings marketers together to build relationships, solve marketplace challenges, and create invaluable networks. We provide opportunities for marketers and related professionals across industries, businesses, functions, and career levels to learn, teach, job search, recruit, network, promote, contribute, and practice.

Learn more at AMACincinnati.org

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