Seattle Community Book Launch Celebration: UX Skills for Business Strategy

Well good news... we’re going to help you answer just that when we gather to celebrate a new book, UX Skills for Business Strategy. This new book brings those two things together, linking UX decisions directly to your company's bottom line.

Authors Torrey Podmajersky, Maya Joseph-Goteiner, and Kim Mats Mats spent the last two years bringing together 99 UX skills, with practical insights and real-world examples, and 41 business impacts. Whether it's optimizing operations, boosting revenue, or enhancing user success, this book helps you select the right skill for the job, measure its effectiveness, and confidently articulate value to your team and executives.

If this sounds at all familiar, it's because we hosted a book launch party for Torrey Podmajersky’s first book, Strategic Writing for UX! We launched at BlinkUX in 2019 and had such a memorable time that we wanted to host again to give our community another joint round of excitement and wonder. BlinkUX is "the product design firm crafting your next breakthrough," and we're so happy to be celebrating a book breakthrough with them again.

This is Torrey's second book and the first book for Maya and Kim. We're thrilled to serve you learns, cakes, and community fun. Looking forward to seeing you as we help launch a new book off to a great start.

Info: Come on down, get cozy, and grab a drink. We'll have casual ice-breaker activities around and plenty of time to say hi to old- and new-friends while you settle in.

Info: Torrey, Maya, and Kim will lead you through their journey of why they wrote this book, what this book can do for your business, and when to use this book. There will be time for questions and discussion at the end.

Info: Continue the celebration with Torrey, Maya, Kim, and everyone else there! Have some more drinks, settle into some fun discussion, and catch up with people you haven't seen for a while. We'll clear out of Blink around 8p.

Info: For those that want to keep it going on a school-night, we'll walk to a nearby pub for an afterparty. Look for someone named Leo to make an announcement towards the end of the evening.

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Host or Publisher Fiona McGuigan and Leo Zhang