Search Strategy Showdown: Can Brands Survive in AI Search?

MIMA is a community of strategic minded marketing, brand, content and creative leaders who are driven to push the industry forward. From the dawn of dot com, to the emergence of social strategy, to Google's first neural network – for 25 years, MIMA has been shining a light on what's next in our industry and connecting curious minds who are facing new challenges head on.

Our mission is simple: to build a stronger, smarter community in Minnesota by expanding our collective knowledge, illuminating emerging technologies and techniques, and amplifying our unrivaled talent. Ready to shape the future together?

Generative AI search is here, not near. For marketing leaders looking to boost authority in house or for clients, pull up a seat to our panel discussion about search strategy.

Building on critical conversations (and heated disagreements) from MIMA’s March event “The Future of Search,” go a click deeper with our panel of experts who have been following along – and speaking out about – generative AI updates.

Topics will include:

• How generative search engines are changing the rules of discoverability
• What SGE (Search Generative Experience) means for traditional SEO
• Tools and tech powering generative search (LLMs, RAG, vector databases, etc.)
• Content strategy for AI: How to create source material that AI will to pull from
• The ethical, legal, and creative implications of AI-written search results

Moderated by Tim Brunelle, marketing consultant and teacher, learn alongside our panelists, a team of marketing pros who will share timely perspectives, hot takes, and when to ignore the hype.

• Joel Swaney, principal SEO at Collective Measures
• Jen Jones, GEO program manager at Perrill
• Deborah Carver, independent consultant and the publisher of The Content Technologist
• Scott Litman, Co-Founder of Lucy (Capacity's Answer Engine®)

A panel like this isn’t here to nod and agree with each other. It’s curated to surface the tensions between brand and algorithm, speed and strategy, visibility and ownership.

Hear from those on the front lines of brand visibility, return with a critical eye in how to be a part of the conversation, where it’s taking place. Show up, stand out, and reserve your seat today.

Thank you Collective Measures for hosting us in their office – and for supporting the MIMA community all year round.

Collective Measures is a 100% employee-owned media agency specializing in full-funnel connections strategy and advanced analytics. With origins rooted in search and an expertise in understanding consumer intent, we are a collective of media strategists, brand engagement experts, and data scientists who make the complexities of modern marketing simple. With numerous accolades for our client work across paid media, content marketing, search engine optimization, and marketing analytics, we are simply accountable to driving results.

Know what’s Happening Next — before everyone else does.

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