Search in the Age of AI: How to Future-Proof Your Website
About this Event
Your website might rank on Google today. But when a buyer asks an AI tool "who's the best [your service] near me," your site is invisible. Not because your content is bad, but because AI search systems retrieve and cite information differently than traditional search. They need structure, clarity, and specific signals most websites don't provide.
At Google I/O 2026, Google launched its biggest search upgrade in 25 years: AI Mode and AI Overviews are merging, the search box now accepts images, video, and files alongside text, and follow-up questions push users directly into AI-generated conversations. The shift is already here.
This workshop shows you what AI search systems actually need from your website, how to check whether yours provides it, and what to fix first.
What you'll walk away with:
How AI search actually works: the retrieval-augmented generation (RAG) process that pulls from your website to build AI answers, and the query fan-out pattern that turns one buyer question into five to ten behind-the-scenes searches.
Why your SEO investment isn't wasted: pages ranking #1 in Google still get cited by AI 3.5x more than pages outside the top 20. SEO is the foundation; AI optimization extends it.
The difference between AEO and GEO, and which matters more for your business right now.
The five content types that earn visible AI citations, and why most marketing content gets absorbed silently without credit (ghost citations).
How the search journey drives both SEO and AI visibility: both systems are intent-based, so understanding where your buyer is in their journey determines what content they need and how they'll search for it.
The entity shift: why AI search connects concepts and relationships, not just keywords, and what that means for how you write your pages.
A brief overview of the technical signals AI systems check (schema markup, crawlability, heading structure) with a downloadable checklist you can work through on your own.
A 7-step action list you can start working through this week.
Who this is for:
Business owners and marketers at small to mid-size companies who have a website that's underperforming in search, or who've noticed that AI search tools don't mention their brand when buyers ask. You don't need to be technical. You do need to care about whether buyers can find you.
About the instructor:
Julia Gordeeva is the founder of WorkMatix, an SEO consulting agency based in the Minneapolis area. With 18 years of experience in search marketing, Julia specializes in helping marketers and business owners build high-performing websites optimized for search engines from day one. Her unique approach bridges technical SEO with consumer psychology and the Jobs-to-Be-Done (JTBD) framework. A passionate educator, Julia loves demystifying SEO to help professionals master the basics and confidently apply them where their websites need it most.
Where is it happening?
Event Location & Nearby Stays:
USD 22.85
