Search Engine Optimisation (Australia Wide) - DMSEO2401

This comprehensive SEO course covers the fundamentals over three 2-hour sessions, with a focus on changes to SEO in 2024 related to generative search and the impact of artificial intelligence.

Duration: 2 hours
Wednesday July 3, 2024
6pm AEST / 5.30pm ACST / 4pm AWST

• What is SEO?
• Importance of SEO for online visibility
• How search engines work (crawling, indexing, ranking)

• On-page SEO: Title tags, meta descriptions, URL optimisation, heading tags, and content creation
• Off-page SEO: Link building, social media signals, and brand recognition
• Technical SEO: Site speed, mobile optimisation, HTTPS, robots.txt, and sitemaps

• Introduction to popular SEO tools (e.g., Google Analytics, SEMrush, Ahrefs)
• Conducting keyword research and analysis
• Creating and optimising sitemaps and robots.txt files

Duration: 2 hours
Wednesday July 10, 2024
6pm AEST / 5.30pm ACST / 4pm AWST

• Creating high-quality, relevant content
• Importance of user intent and content relevance
• Video SEO optimisation: Metadata, video sitemaps, and user engagement

• Advanced technical SEO techniques: Structured data, schema markup, and handling duplicate content
• Addressing common technical issues: 404 errors, redirects, and site audits

• Importance of local SEO for businesses
• Optimising for local search: Google Business, local citations, and reviews

Duration: 2 hours
Wednesday July 17, 2024
6pm AEST / 5.30pm ACST / 4pm AWST

• Overview of Google’s Search Generative Engine (SGE) and Generative AI
• How Generative AI enhances search results with contextual understanding and natural language processing (NLP)

• Impact of AI-generated content on search rankings and user engagement
• The role of user-generated content (UGC) and its influence on SEO

• Optimising for AI-driven search: Long-tail keywords, conversational queries, and structured data
• Enhancing content quality and relevance to meet AI standards
• Preparing for dynamic search result formats: Rich snippets, interactive content, and AR integration

• Real-world examples of successful SEO strategies in the AI era
• Hands-on exercises: Optimising content for SGE and Generative AI
• Q&A session and discussion on future trends in SEO

Host or Publisher Clickstarter