Scale-Up! Trade Show Ready

Trade shows are one of the most expensive marketing investments a company can make—and one of the easiest to get wrong.

Through this hands-on workshop paired with a live trade show walkthrough, participants will receive actionable strategies they can apply immediately, including:

• How to design a booth that grabs attention in seconds
• What to bring (and what to leave at home)
• How to start conversations without sounding salesy
• Common trade show mistakes to avoid
• How successful companies capture and follow up with leads

During the local trade show walkthrough, founders will use a guided observation worksheet to evaluate:

• Booth design and layout
• Founder and team engagement
• Messaging clarity
• Lead capture strategies

ORGANIZER:

The supports the Michigan State University ecosystem with resources that increase the impact of research and innovation. The Foundation achieves its mission through grant programs that contribute over $15 million annually to the University, entrepreneurial programming and early-stage investments that accelerate technology transfer and startup growth throughout Michigan, and environments where startup businesses and collaborators can thrive. The Foundation's work is made possible through its stewardship of a flexible and sustainable endowment, nourished by over 50 years of licensing revenues and investment returns.

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Host or Publisher MSU Foundation