Santa Monica USA Kick Off Celebration

Santa Monica Place will come alive on Friday, June 12 for the USA Kickoff Celebration, an electrifying, all-day fan festival bringing soccer fans together in the heart of Santa Monica.
Festivities begin at 11 a.m. with a dynamic pre-game atmosphere in Santa Monica Place’s Center Plaza featuring large LED screens for prime match viewing, along with DJs, giveaways, games, trivia, interactive activations, and photo opps, and live match coverage of FIFA World Cup 26™ Canada vs. Bosnia and Herzegovina at 12 p.m. ahead of the featured live broadcast of the FIFA World Cup 26™ USA vs. Paraguay match at 6 p.m.

Sponsored by Michelob ULTRA, Stella Artois and NUTRL, the event will feature immersive brand visibility throughout the property. From high-energy beer gardens and multiple activations to premium lounges and interactive fan engagement zones.

There will be free WiFi, workspace lounges, and interactive programming designed to encourage guests to spend the day onsite connecting, working remotely, and networking with fellow soccer fans and members of the local business community across Los Angeles.

Beginning at 11 a.m., Santa Monica Place will come alive with a range of interactive, high-energy programming designed to engage fans throughout the day, leading up to the USA kickoff match.

• Live broadcasts of Canada vs. Bosnia and Herzegovina (12pm) and the
  MAIN EVENT - USA vs. Paraguay (6pm)
• DJs and live entertainment throughout the afternoon
• Food and drink vendors, giveaways, and branded activations
• Interactive fan experiences, photo moments, and face-painting
• VIP lounge and premium viewing areas in Center Plaza
• Workspace lounges, free WiFi, and networking opportunities for guests spending the day onsite

The Center Plaza activation will be 21 and over, while the rest of Santa Monica Place remains open to guests of all ages, allowing the event to cater to both dedicated fans and the broader community.

This event is powered by Michelob ULTRA, Stella Artois, NÜTRL, Santa Monica Place, and Spin PR Group.

FREE to attend. RSVP is highly recommended to guarantee entry www.santamonicausakickoff.eventbrite.com

*** For sponsorships and table reservations, contact [email protected].

This event is not affiliated with or endorsed by FIFA.

****Registration for this event is an agreement to be added to the Santa Monica Place, email distribution lists. *** Registration for this event, I grant Santa Monica Place Owner permission to use and own the copyright to any photograph, videotape or other likeness of myself and/or my Child while participating in the Event; such material, including publishing the Child’s and/or my name, may be used in any medium for any marketing and sales purpose whatsoever. **By participating, you acknowledge and accept the risks involved, including potential injury, property damage, or other hazards—whether known or unknown. You voluntarily assume full responsibility for any injury or damage that may occur and agree to hold harmless the organizers, property owner, and affiliates from any liability. Children must be supervised at all times.

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Host or Publisher Spin PR Group