San Francisco's Downtown Fashion Brigade

Step into the legacy of Downtown San Francisco through the lens of fashion. This free midday event invites residents, employees, and style enthusiasts to dress with purpose and rediscover the city’s rich cultural landscape on foot.

We'll begin with coffee with Red Bay at Yes SF HQ before strolling through iconic downtown landmarks, including a stop at the new Rolex store. Along the way, we'll honor the city's legacy of fine tailoring, retail craftsmanship, and personal style that once defined its streets — from the classic haberdasheries near Union Square to the countercultural movements that shaped the West Coast's approach to self-expression.

This is not a runway. It is a walk. A thoughtful, stylish one.

Put on something sharp, grab a friend, and help us reimagine what it looks like to show up for your city in style.

Thursday, August 26 @ 11am

Meet at Red Bay Coffee (corner of Montgomery and Bush)

Host or Publisher Yes SF