Sally Beauty Celebrates Pride Month At NYC PRIDE MARCH

Sally Beauty, the leading destination for professional-quality hair color and care, is celebrating Pride Month with community-focused activations in Los Angeles and New York City. The celebrations are part of the brand’s ongoing Rooted in Success initiative, which launched in 2024 and is dedicated to uplifting and celebrating community. The campaign is part of Sally Beauty's broader mission to champion self-expression, confidence and inclusivity through beauty.  

Throughout the month of June, Sally Beauty will celebrate the LGBTQIA+ community with product sampling, experiential moments to drive community-building, and giveaways designed to inspire consumers to express themselves boldly and authentically. 

NEW YORK CITY: NYC PRIDE MARCH 

Then, on Sunday, June 28, 2026, Sally Beauty will bring an interactive experience to the NYC Pride March with its “Get the Beauty Scoop with Sally” activation featuring complimentary ice cream, beauty products and more. Parade attendees can find the Sally Beauty experience on 4th Ave, near the cross street of E 12th Street from 11 a.m. to 6 p.m. The first 200 beauty enthusiasts who stop by will receive an exclusive VIP gift bag filled with Sally Beauty favorites from brands like Beauty Secrets, Strawberry Leopard, Eva NYC, Dashing Diva and Sally Hansen. 

*while supplies last