Sales Sucks! I Loathe It…

Do you cringe at the thought of selling?

You’re not alone. Many business owners and professionals would rather hide behind their product or service than have a sales conversation. Yet without sales, nothing happens in a business. The good news? Selling is a skill that can be learned and it can even become enjoyable once you know what you’re doing.

Why This Workshop?

Unlike other sessions, this one‑day program is designed to re‑orient even “non‑sales” people to the strategies and processes of a successful sales team. It uses the latest sales strategies that entice and engage customers at every point of contact, so you feel confident rather than awkward.

What You’ll Learn

This workshop isn’t a lecture; it’s a practical, immersive experience. You’ll discover how to:

• Double your conversions – learn a powerful, trust‑building sales process that closes deals.
• Understand buyer psychology – sell the way your customers want to buy, not how you want to sell.
• Master sales conversations and handle objections – confidently navigate questions and objections so you never fumble again.

Who Should Attend?

This event is ideal for:

• Business owners who avoid sales but know they must master it
• Professionals and executives whose role includes revenue generation
• Entrepreneurs launching new ventures
• Anyone who wants to understand how top salespeople think and act

Sales training isn’t just for salespeople, any profession can benefit from learning to communicate value clearly and confidently.

What to Expect

Expect a lively, interactive session led by an experienced ActionCOACH trainer, Tim Roberts. You’ll walk away with tangible tools and techniques you can use immediately. By the end of the day, you’ll be fired up about selling and equipped with the skills that feels authentic and repeatable.

Ready to stop winging it and start loving sales? Spaces are limited to keep the session interactive. Reserve your seat now and transform how you think about sales forever.

Cost: £99 plus VAT and includes breakfast. For VAT Invoice contact: [email protected]

Your trainer: Tim Roberts, Business Growth Specialist, ActionCOACH Ilkeston

📍 Join us at the beautiful Strelley Hall on 27 February 2026 and walk away with renewed clarity, a sharper focus, a clear plan of action, and the confidence to get where you want to be.

Know what’s Happening Next — before everyone else does.

Get App

Host or Publisher Action Coach Alida Niehaus