Sales Management & Leadership

The Sales Management & Leadership program at Purdue University is a comprehensive two-day experience designed to elevate sales leadership skills and foster a high-performing sales culture. Participants will engage with Drs. Scott Downey and Dave Downey, who will lead interactive sessions aimed at enhancing people development skills, effective coaching techniques, and strategies for creating a successful sales environment. This program is particularly beneficial for current sales supervisors, novice sales managers, or those preparing for promotion, providing valuable insights and tools to amplify their performance in today's competitive market.
Throughout the program, attendees will explore various aspects of sales management, including the evolution of customer-focused marketing and its implications for sales processes. The sessions will cover essential topics such as prioritizing and allocating resources, measuring sales efforts and outcomes, and leveraging development assets to maximize team performance. Furthermore, participants will have the opportunity to learn from real-life examples of companies that have successfully transformed their sales culture. Practical coaching processes and techniques will be highlighted, with special guest insights from Purdue Athletics coaches on the crossover between coaching athletes and business professionals. Networking opportunities, including a dinner reception at Harry's Chocolate Shop, will allow attendees to connect with peers and industry leaders, while the program also offers CEU and CCA credits. With accommodations available at the Union Club Hotel and the Hampton Inn & Suites in West Lafayette, participants can enjoy a convenient and enriching experience as they prepare to lead their sales teams to success.