Sales & Event Marketing Training

The Event Marketing course is designed to introduce passionate marketers, entrepreneurs, interns to the various aspects of pre-event, at-event marketing, post-event marketing and sales through events. You will learn to identify and use appropriate marketing methods in order to successfully promote different types of events. (79% of marketers generating sales through event marketing)

Training breakdown:

Sales 101 Basics - In this event, you'll learn powerful and effective sales 101 basics that are easy to implement, but will give you excellent sales results.

Lesson 1: Types of Events; Components of an Event; Why is Event Marketing Important?; What’s Involved in Event Marketing

Lesson 2: Developing a Marketing Plan and Strategy; Observing and Participating; Trends

Lesson 3: Exhibitors; Finding the Right Blend – Promotion, and Public Relations; Branding and Image

Lesson 4: Success Depends on Promotion; Methods of Event Promotion; Creating a “Buzz”

Lesson 5: Determining the Appropriate Media; Effective Advertising; Promoting and Advertising Through Influencers, Partners and Collaborators

Lesson 6: What is Sponsorship?; Types of Sponsors; Researching and Attracting Sponsors

Lesson 7: Understanding Public Relations; Press Materials; Holding a Press Conference; Other Public Relations Activities

Lesson 8: What to do After the Event; Evaluating Your Marketing Effort and Measuring Your Success; How Can You Improve Next Time? Lab Exercise

Training is delivered by Maria Carolina Ojeda and Svetlana Ratnikova

Join Zoom Meeting
https://us02web.zoom.us/j/88510980312?pwd=NDR3QThHK1lzU2tJakFFSXcrbjJiZz09Meeting ID: 885 1098 0312 Passcode: 813957

Host or Publisher IWB - Immigrant Women In Business. Svetlana 416 824.0015