Sales and Marketing Adventure Workshop with Professor Areen Shahbari

Join the Sales and Marketing Adventure workshop, where participants dive into the world of commerce through a fun and engaging simulation! This workshop is all about rolling up your sleeves and learning by doing.

In this workshop, participants will embark on a journey to master the art of sales and marketing through immersive activities and realistic scenarios. It's not just about sitting back and listening—it's about actively participating and experiencing the excitement of the sales process firsthand.

The adventure begins with analyzing the market, consumer needs and desires, and competition. Armed with these insights, teams will then decide on the products they need to sell to meet the needs and desires of their target audience.

Next comes pricing strategy, where teams will determine the best prices for their products by considering costs, competitor pricing, and customer preferences. With pricing in place, it's time to plan promotions and spread the word about the products through creative marketing tactics.

But the real excitement begins when participants put their selling skills to the test. Through role-playing exercises and interactive scenarios, teams will engage with simulated customers and close deals.

Throughout the workshop, there will be ample opportunity for reflection and learning. Facilitated discussions will enable teams to identify strengths, areas for improvement, and actionable insights to apply in their real-world sales and marketing endeavors.

Join us for a hands-on adventure where you'll learn the ins and outs of sales and marketing in a fun and supportive environment. This workshop is designed for entrepreneurs, business owners, and professionals who want to gain practical skills and drive success in their ventures. Don't miss out on this opportunity to elevate your sales and marketing game!

In case you attended the previous marketing and sales workshop, you are encouraged to register and attend this upcoming one. Participating again will offer you a great opportunity to apply your knowledge, collaborate with a new team, sharpen your marketing and sales skills, and explore fresh strategies to enhance your outcomes.

About Areen Shahbari:

Areen Shahbari brings over 17 years of corporate, training, and consulting experience, specializing in human centricity, entrepreneurship, strategy, marketing, leadership, negotiation, and innovation. Through her two self-founded ventures, Shahbari Training and Consultancy, and Cactus International, as well as her roles as an instructor at Harvard, Stanford, and Babson Executive Education, she has developed and delivered over 200 business courses, workshops, and training programs, and consulted and coached numerous firms, governments, non-profits, and startups worldwide. Notable clients include MediaTek, Plug and Play Tech Center, USAA, Santander X, Monshaat, SEED InVenture, Saudi Industrial Development Fund, Qatar Development Bank, U.S. Embassy and Consulates in Mexico, Saudi Ministry of Economy and Planning, Kingdom of Bahrain Office of the First Deputy Prime Minister, and The U.S. Middle East Partnership Initiative.

Additionally, Shahbari is a frequent speaker at conferences, serves on Hult's $1M Prize Governance Committee, and acts as a judge and startup advisor at Harvard Innovation Lab. With a background in media and academic credentials, including an MBA from Simmons University and a bachelor’s degree in psychology and communication, Areen is a Fulbright Alumna, Beta Gamma Sigma member, and an award-winning instructor and entrepreneur.

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Advance registration is preferred for all Ed Portal programs and events. Walk-in attendees may not be admitted.

Parking is limited around the Ed Portal so we recommend taking public transportation.

Public transportation options:

We are about a 15-20 minute walk from the Red Line Harvard Square station or Green Line -B Harvard Avenue station.

Several MBTA buses also stop near the intersection of North Harvard Street and Western Avenue: #66, #86, #70.

Parking information:

If you choose to drive to the Ed Portal please be prepared to utilize the two-hour on-street parking surrounding the Ed Portal or to park at Artesani Park and walk 10-12 minutes along Western Avenue to arrive at the Ed Portal. A limited number of parking spaces are available in the rear of the Ed Portal building on a first come, first serve basis. You may only use parking spaces in the rear of the Ed Portal building outlined in orange paint.

Stay home if you are sick, have any Covid-19 symptoms or have tested positive for COVID in the last 10 days.

If you require an accommodation for a disability, please call the Ed Portal ahead of time at 617-496-5022 and we will do our best to assist you.

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