Sales 201: Go-To-Market Strategy & Building a Sales Pipeline
About this Event
Getting your first few customers is one thing. Building a system that keeps bringing customers in predictably, without reinventing the process every time is another.
That's where most early-stage founders get stuck. The initial traction was real, but it happened through hustle, not process. This session is about fixing that: turning scattered outreach into an actual pipeline, one you can manage, repeat, and hand off as your team grows. We'll also look at where AI tools can realistically speed up the work of building and running that pipeline — from qualifying leads to keeping follow-ups on track — without losing the human judgment that makes sales actually work.
🤝 Facilitated By
Tim Duthie – Sales Transformation Leader | Capability Builder
Tim helps founders and leaders scale their businesses with a simple, practical, people-first approach. He's worked with startups and established organizations across resources, agriculture, retail, and the public sector. Tim is the founder of Morningbird Solutions, built on the belief that "tools don't change businesses; people do," and hosts The Accidental Salesperson podcast.
Is this the right time for you?
Sales 201 is built for founders who are already doing some outreach or selling, even if it feels inconsistent — this session assumes a first sales motion already exists. If that's not quite where you're at yet, Discover 101 or Sales 101 is the better starting point and we'd rather see you there first than have you spend this session catching up.
Not sure which one fits? Register for whichever sounds right and we'll follow up if it looks like there's a better starting point, and your spot is never at risk either way.
The Details
📅 October 7, 2026 | 6:00 – 8:30 PM
(6:00–6:30 PM is open networking — please arrive on time)
📍 Platform Innovation Centre, Classroom 1
🎟️ $10 Platform Calgary members | $25 non-members
🔒 Limited seats — register early to lock in your spot
Parking is available at the Platform Parkade (Lot #9062) at your own cost.
Want to learn more? Visit the for full program details, upcoming dates, and the rest of the Platform Labs lineup.
Where is it happening?
Event Location & Nearby Stays:
CAD 28.07
