RPR/AI Integration & Improving Your ChatGPT Presence

In this workshop we will discuss:

RPR is a comprehensive real estate data and analytics platform available as a benefit to members of the National Association of REALTORS® (NAR). It compiles vast U.S. property datasets — including public records, MLS data, zoning, permits, mortgage/liens, schools, and market trends — into one searchable system to support client conversations and business decisions.

RPR provides deep insights on over 147 million properties, combining public records with MLS data to give agents a more complete picture of a home’s history and current context.

Agents can generate branded, customizable reports to share with buyers and sellers — from property details to local market stats — helping establish expertise and credibility.

RPR’s comparative market analysis (CMA) tools help agents determine pricing strategy by comparing similar properties and local market trends.

Using RPR data on market trends allows agents to create content (e.g., trend reports) that nurture leads and improve online presence.

With features like mapping, valuation tools, trend analytics, and transactional data, RPR serves as a “one-stop shop” for research and client conversations.

AI delivers a new layer of capability on top of RPR’s data and reporting tools — transforming how fast, accurately, and creatively agents can operate.

AI can generate property summaries, CMAs, and market trend scripts instantly, saving you hours of manual research and writing.

AI-generated summaries and insights help agents speak clearly and confidently to clients with tailored language for buyers, sellers, or investors — useful in presentations and chats.

RPR’s AI CMA tool speeds up pricing discussions by suggesting and scoring comparable properties with reasoning behind its logic, boosting confidence in pricing strategy conversations.

Tools like AI ScriptWriter turn complex market data into ready-to-use blog posts, videos, emails, social media posts, and presentations — dramatically lowering the barrier to professional, consistent marketing.

Mobile AI features let agents pull AI-generated insights directly within apps during showings or while preparing for meetings — helping you look prepared and professional anywhere.

AI integration helps you respond faster than competitors who don’t use AI, giving you better visibility in search, insight sharing, and client responsiveness.

RPR’s value is rooted in trusted, deep property and market data, and AI enhances this by automating the use of that data in:

FeatureRPR AloneRPR + AIProperty research✔️ Comprehensive data✔️ Faster summaries & insightsCMA preparation✔️ Manual CMA tools✔️ AI-assisted CMA with scoringMarketing content✔️ Trend reports✔️ Automated scripts & social contentClient presentations✔️ Custom reports✔️ AI-tailored narrativesOn-site prep✔️ Data access✔️ Instant AI property insights

RPR gives you the data and tools to succeed. AI integration makes that data actionable faster, with less effort and more polish.
Instead of spending hours pulling comps, writing reports, or crafting marketing posts, AI lets you focus on advising clients, closing deals, and building relationships — while the tool handles repetitive, data-driven work.

If you’d like, I can also outline practical use-case examples (e.g., how an agent might use these tools in a listing presentation or during a buyer consultation). Just let me know!

Know what’s Happening Next — before everyone else does.

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