Roundtable : When Software Is No Longer the Product: Adapt or Be Replaced

Generative AI is not another wave of tooling. It is reshaping economics.
Margins are compressing. Services are being automated. Teams are being restructured. Competitive advantage is being redefined.

Code is no longer scarce.
Agents are replacing workflows once delivered by people.

The implications are immediate.

If your product becomes a feature inside an AI workflow, what remains differentiated?
If your service can be executed by an autonomous agent, what do you sell?
If your moat was complexity, what happens when complexity disappears?

Fifty leaders. Two rooms. One shared question.

🇺🇸 🌍 Global and US leaders confront the shift in English.
🇧🇷 Brazilian founders and executives debate the transition in Portuguese.

The rooms then converge for a final joint discussion — where perspectives intersect and assumptions are challenged.

No panels.
No slides.
No pitches.

Guided facilitation. Closed-door dialogue. Designed so everyone speaks.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Connecting the Americas