Round Table: Tricking People Into Liking Cabbage with Becky Perrett

An unexpected product, big reactions, and real results. Learn how curiosity and bold ideas drove buzz and engagement.
About this Event

Tricking People Into Liking Cabbage; Ice Cream Edition

A limited-time, conversation-starting dessert that transforms the iconic Runza® sandwich into a sweet frozen treat, creating buzz and customer curiosity while celebrating a Nebraska favorite in an unexpected way. We’ll talk through the how & why as well as the results.in all searches.

Key Takeaways:

1. Earned media & social engagement - From “what is it?” to “no one asked for this” to multiple media outlets, the ice cream brought feelings from a lot of directions.
2. Reinforces brand personality - and our willingness to play in the gray area from time to time.
3. Drives traffic through curiosity and a chance to try something others can’t get. 

Speaker Bio:

Becky Perrett is the Director of Marketing for Runza® National. Her Runza® career started her senior year of college when she worked as a cashier, never thinking the experience would play such a key role in her future. Becky holds two degrees from the University of Nebraska-Lincoln. In the community, she spends time volunteering for TeamMates (board & mentor), Alpha Xi Delta, and is a member of the American Marketing Association, Junior League of Lincoln, and Women Investing in Nebraska. Her favorite summer Runza® meal is a Cobb Salad & a large Diet Pepsi.

Parking & Venue Information:

Metered parking is available on the street or Rampark Garage is the closest available garage, 1225 P St. (Entrance is off of N. 12th St.)

The Small Business Conference Room entrance is beside the security desk at the southwest end of the building on the first floor.