Rose Brand at USITT 2026: VectraTex Projection Screens /Advanced Automation

Headlining the exhibit is the official debut of VectraTex™ Variable Gain & Contrast Projection Screens -- a game-changing fabric-based projection surface engineered for lighting, projection, and AV professionals. Featuring five calibrated neutral-grey surfaces in precise gain and contrast increments, VectraTex lets designers dial in the perfect image balance for any environment. Weighing less than one-third of comparable PVC screens, it's easier to handle, repair, and store -- and available in seamless fabrication up to 16 ft high × 140 ft wide in front projection, rear projection, blackout, and mesh configurations.
Also on display:
Full Rose Brand Projection Screen lineup:
- Linx Modular Backdrops & Grand Format Printing:
- SEG Frames, Tuck Track, and Rose Brand Floors:
- ADC & Triple E Track systems and stage hardware:

Automation also takes center stage with live demonstrations of ADC's Axis1 platform, including:
- ConTour Winch SDR & SDR x2 Trapeze
- ConTour Spin SDR Scenic Effects Rotator
- PinPoint 500 Hoist (SIL3-certified, near-silent operation)
- N-Drive rack-mounted units for extended cable runs
- Micro Winch & uDrive for compact scenic cueing
Attendees will also get a sneak preview of new blackout rigging and stage hardware slated for summer 2026 release.
Whether you're a theater consultant, technical director, scenic designer, or live event professional, Booth 535 is your destination for hands-on exploration and direct conversations with Rose Brand product specialists. customerservice@rosebran…

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