Ribbon Cutting: Beck's Shoes
Schedule
Sat Nov 29 2025 at 10:00 am to 02:00 pm
UTC-08:00Location
4105 Portola Dr, Santa Cruz, CA 95062-4525, United States | Santa Cruz, CA
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Ribbon Cutting Celebration: Beck’s Shoes Santa Cruz SuperstoreJoin the Santa Cruz Area Chamber of Commerce and Beck’s Shoes as we celebrate the Grand Opening of Beck’s first-ever Superstore — right here in Santa Cruz!
Event Date: Friday, November 29, 2025
Time: 10:00 AM – 2:00 PM
Ribbon Cutting Ceremony: 10:30 AM
Location: 4105 Portola Drive, Santa Cruz, CA 95062 (former Billabong building near Pleasure Point)
Enjoy food, music, family-friendly entertainment, and exciting giveaways — including the chance to win FREE UGGs for Life* and $50 Beck’s Shoes gift cards for the first 100 guests!
This opening marks Beck’s 26th location, its second in the Santa Cruz area, and third in Santa Cruz County. Beck’s Shoes is a fifth-generation, family-owned company founded in 1919 and led today by siblings Adam Beck and Julia Beck-Gomez, who both grew up in the Santa Cruz Mountains.
Stop by, meet the team, and experience what Beck’s is all about: comfort, community, and connection.
For full event details and giveaway information, visit our official Grand Opening blog: https://www.beckshoes.com/becks-shoes-opens-its-first-ever-superstore-in-santa-cruz
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Where is it happening?
4105 Portola Dr, Santa Cruz, CA 95062-4525, United StatesEvent Location & Nearby Stays:
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