Revenue Generation & Resource Development Workshop

Workshop Description:

Nonprofit leaders are being asked to do more with less—while relying on funding models that were fragile even before recent economic shifts. This workshop is designed for executive directors, development staff, and board members who recognize that sustainability is not accidental; it is built deliberately.

Participants will examine the full revenue ecosystem of a healthy nonprofit and learn how to move beyond overdependence on a single funding source. The session focuses on practical, field-tested strategies to diversify revenue through individual giving, institutional support, partnerships, and earned income—without burning out staff or boards.

The workshop will address why many fundraising efforts underperform, how to align fundraising strategy with organizational mission and capacity, and what high-functioning boards actually do to support revenue generation. Participants will leave with a clearer understanding of where their organization’s revenue is vulnerable, where opportunity exists, and how to take immediate steps toward greater financial resilience.

Participants will gain clarity on:

• Building a diversified revenue model that reduces risk and increases predictability
• Engaging board members as effective ambassadors and revenue partners (without asking them to “fundraise” blindly)
• Identifying partnership and earned-revenue opportunities aligned with mission
• Strengthening internal systems to support sustainable fundraising growth

This is a strategic reset for organizations serious about long-term impact—not another collection of fundraising tactics, but a roadmap for financial durability.

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Meet the Instructor:

Kerry Watterson, CFRE

Founder & CEO, Fundraising Well

Kerry Watterson is a nationally recognized nonprofit leader and fundraising strategist with more than 25 years of experience helping organizations grow revenue and expand impact. Over his career, he has helped nonprofits raise more than $600 million to launch programs, scale services, and strengthen sustainability.

As Founder and CEO of Fundraising Well, Kerry partners with executive directors and boards to build practical, high-performing fundraising strategies. His board training programs have helped organizations increase revenue, strengthen engagement, and achieve 100% board giving and retention following his facilitation.

Kerry has held senior leadership roles with organizations including the ACLU, Year Up, Big Brothers Big Sisters, Movember Foundation, and Kaplan. He is known for his clear, strategic approach and his commitment to helping social good leaders build strong teams and lasting financial success.
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Who Should Attend:
Executive directors, mid-level managers, board members, and emerging leaders from nonprofit organizations in Hudson County who want to invest in their organization’s long-term health and effectiveness.

Please note there is an order max of 1 ticket per order

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Host or Publisher Hudson County Office of Cultural & Heritage Affairs/Tourism Development