Rethinking Social Media Platforms – new strategies for engaging an audience

Name: Rethinking Social Media Platforms – new strategies for engaging an audience
Start: 2025-09-03T16:00:00+02:00
End: 2025-09-03T18:00:00+02:00
Location: Bergsgatan 29, 214 22 Malmö, Sweden

Schedule

Wed Sep 03 2025 at 04:00 pm to 06:00 pm

UTC+02:00

Location

Bergsgatan 29, 214 22 Malmö, Sweden | Malmö, SN

A seminar for anyone curious about social media platform alternatives, digital activism and the future of online engagement for cultural and creative work.
How did a couple of social media platforms (Facebook, Instagram and TikTok) become the sole platforms for reaching audiences? And what happens now, as political shifts and tech skepticism reshape the digital landscape and creators, organisers and cultural spaces start looking for alternatives?
This seminar is an invitation to rethink digital strategies away from opaque algorithms. With insights from voices across cultural and digital fields, it explores how to move beyond Meta’s and ByteDance’ platforms – and what new tools, tactics and communities might emerge in the process. Three speakers will talk about how creators, producers and organisers can begin to shift away from dominant platforms without losing connection and describe strategies and networks that are already in motion.
It’s a space for learning, inspiration and practical direct action – for anyone who is ready to rethink how we show up and engage online.
This seminar is presented by Media Evolution in collaboration with Inkonst. Media Evolution is a community-owned, non-profit platform for co-creation, knowledge sharing, and futures-thinking. They are situated in Malmö, Sweden, where they run a place for work and meetings. <
Speakers
Marcin de Kaminski
Marcin is a digital rights analyst, focusing on the intersection of technology and society. He has over 20 years of experience from internet activism, research and related work both in governmental entities, non-profits and community based organizations. Marcin previously worked at the Swedish International Development Cooperation Agency (Sida), with a specific focus on freedom of expression online. He has also been heading digital security and protection programs at the Swedish human rights organization Civil Rights Defenders, specifically supporting human rights defenders and civil society organizations in repressive environments. Currently, Marcin works with resourcing of open source technologies for internet freedom.
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Maia Kahlke Lorentzen
Maia researches and communicates internet culture, online hate communities and digital harassment. She specializes in digital culture and digital harassment. She has followed the manosphere and the anti-LGBT movement for many years and is an experienced trainer and speaker. Co-author of the book Kan Trold Tæmmes. She is also part of Cybernauterne; a network of cybersecurity and digital media experts offering courses, talks, and advice. Since 2018, they’ve made digital issues accessible to non-experts through creative, participatory workshops on topics like online privacy, fake news, algorithms, and cybersecurity, while combining a love of technology with a critical approach to the digital world.
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Johan Forsman
Johan works at Skogen, an artist-run ecosystem of spaces, tools, and processes for performance, publishing, video, and collaborative art. With hubs in Gothenburg, Vara, and Vårgårda, they host public events, study groups, and shared meals. Skogen supports long-term, sustainable cultural work and challenges short-term, commercial models. Through shared resources and rural studios, they promote artistic self-organization and community resilience. Johan is also working with Samarbetet; a grassroots network of cultural spaces, community gardens, and self-organized groups.

Moderator: Johanna Koljonen
Practical:Date: September 3
Location: Inkonst, Bergsgatan 29, Malmö (and live streamed)
Agenda: 16:00 Doors, cold beverages will be served
16:30–17:30 Seminar and Q&A (also on live stream)
18:00 Event ends
The seminar is free of charge but seats are limited. Please sign up to confirm your seat. The event will also be live-streamed.
Tickets: https://www.eventbrite.co.uk/e/rethinking-social-media-platforms-new-strategies-for-engaging-an-audience-tickets-1383846725809?aff=oddtdtcreator
This seminar is a part of Learn, Create, Engage – a project that helps develop competence and strengthen people who work within the cultural and creative industries in Skåne, by offering free courses and much more. In collaboration with Region Skåne, funded by the European Social Fund.
(Illustration by Anna Reimegård)