Retail and Consumer Insight Conference
Schedule
Thu Oct 17 2024 at 03:15 pm
UTC+01:00Location
voco St. John's Solihull | Solihull, EN
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Join our Retail and Consumer Insight team at their face-to-face conference in October, building on the success of their webinar earlier this year. The conference will showcase the changing consumer landscape and pick out key trends impacting farmers, processors, retailers and the wider supply chain in the agricultural sector, to help the industry maximise consumer opportunities.
Morning:
Consumer trust – views on farming and the supply chain
The first session will explore the latest findings from the latest AHDB trust tracking research, picking out consumers views on farming and how they are evolving. Examining consumer views across the consumer landscape and picking out key implications for the industry.
Speakers: Steve Evans AHDB Lead Consumer Insight Manager, Jane Brookes Blue Marble Insight Director
Insight into action – how do AHDB use consumer research to inform activity?
Taking you on the journey from our initial research, to message testing, right through to a full marketing campaign. We will share how insights shape what we do at AHDB, giving details on how we build successful creative assets, such as tv adverts, which resonate with consumers and allow for positive perception changes of red meat and dairy.
Speakers: Kim Heath AHDB Lead Retail Insight Manager, Cat Harwood Director TwoEarsOneMouth, Carrie McDermid AHDB Head of Marketing
Break - refreshments provided
Exploring in-home habits – which cuisines and recipes excite consumers?
Discover the latest food habits inside the home with AHDB sharing some of the latest insight from its bespoke recipe research. AHDB and Kantar will also be reviewing the latest in-home consumption trends picking out challenges and opportunities for the meat and dairy sectors.
Speakers: Vanessa Adamson AHDB Retail and Consumer Insight Manager, Nathan Ward Kantar Worldpanel Business Unit Director
Rethinking retail – discussing how collaboration can lead to in-store improvements
AHDB’s rethinking retail series has dominated the work of the retail insight and engagement teams for the last few years. In this session we will recap the findings from the three stages of research, looking at re-engaging meat shoppers. Followed by a panel discussion of industry experts for a chance for you to ask your questions on our in-store and online research.
Speakers: Grace Randall AHDB Lead Retail Insight Manager
Panel: AHDB Retail Engagement Team, joined by representatives from the meat processing supply chain
Break – lunch provided
Afternoon:
Meat & dairy breakout sessions
A deep dive into consumer trends for the meat and dairy sectors. We will pick out and explore key category performance and consumer hot topics. There will be an opportunity for delegates to share thoughts and observations in sector specific discussion groups .
Speakers/Breakout Session: AHDB Retail and Consumer Insight Analysts Tom Price and Charlotte Forkes-Rees
✍ Sign up: https://ahdb.org.uk/events/retail-and-consumer-insight-conference-october-2024
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Where is it happening?
voco St. John's Solihull, 651 Warwick Road,Solihull, United KingdomEvent Location & Nearby Stays:
